Vitamix E310 Explorian vs Ninja Professional Plus with Auto-iQ (BN701)
Vitamix E310 Explorian
Ninja Professional Plus with Auto-iQ (BN701)We may earn a commission when you buy through links on this site, at no extra cost to you. How we make money.
Quick verdict
Vitamix E310 Explorian edges it overall, winning 1 of 4 rating categories. Ninja Professional Plus with Auto-iQ (BN701) is cheaper to start ($120 vs $350).
You’re getting Vitamix performance for about $100-$150 less. Vitamix’s entry model blends nearly as smoothly as the 5200 with a shorter jar that fits under cabinets. It’s the high-end blender we’d recommend to most smoothie fans.
Check priceYou’re one-touch smoothie programs at a mid-range price. More power than the BL610 plus Auto-iQ programs that pulse and pause for you: press “smoothie” and walk away. Smoother results with greens than cheaper Ninjas.
Check priceSide by side
| Vitamix E310 Explorian | Ninja Professional Plus with Auto-iQ (BN701) | |
|---|---|---|
| Our rating | 4.6/5 | 4.5/5 |
| Smoothness (greens & seeds) | 4.8/5 | 4.1/5 |
| Frozen fruit & ice | 4.7/5 | 4.7/5 |
| Ease of use & cleaning | 4.4/5 | 4.5/5 |
| Value | 4.4/5 | 4.6/5 |
| Typical price | $350 | $120 |
| Type | Full-size | Full-size |
| Power | 1,380 W (2 HP) | 1,400 W |
| Capacity | 48 oz | 72 oz |
| Tamper | Yes | No |
| Dishwasher-safe | No: self-cleans | Yes |
| Warranty | 5 years | 1 year |
| Best for | Getting Vitamix performance for about $100-$150 less | One-touch smoothie programs at a mid-range price |
Vitamix E310 Explorian: pros & cons
- Near-identical smoothness to pricier Vitamix models
- 48-oz jar fits under cabinets and suits 1-3 smoothies
- Includes tamper
- Frequently on sale
- Still a big investment
- Shorter warranty than the 5200
- No presets
Ninja Professional Plus with Auto-iQ (BN701): pros & cons
- Auto-iQ smoothie and frozen drink programs
- Stronger motor than entry Ninjas
- Big pitcher, dishwasher-safe
- Still not Vitamix-smooth with fibrous greens
- Loud
- Short warranty
Read the full Ninja Professional Plus with Auto-iQ (BN701) review