Ninja Professional BL610 vs Vitamix E310 Explorian

We may earn a commission when you buy through links on this site, at no extra cost to you. How we make money.

Quick verdict

Vitamix E310 Explorian edges it overall, winning 3 of 4 rating categories. Ninja Professional BL610 is cheaper to start ($90 vs $350).

Choose Ninja Professional BL610 if…

You’re frozen-fruit smoothies on a budget. A huge pitcher and stacked blades that crush ice and frozen fruit easily for under $100. It’s less smooth with leafy greens and seeds than a Vitamix, but unbeatable value for fruit smoothies.

Check price
Choose Vitamix E310 Explorian if…

You’re getting Vitamix performance for about $100-$150 less. Vitamix’s entry model blends nearly as smoothly as the 5200 with a shorter jar that fits under cabinets. It’s the high-end blender we’d recommend to most smoothie fans.

Check price

Side by side

Ninja Professional BL610Vitamix E310 Explorian
Our rating4.3/54.6/5
Smoothness (greens & seeds)3.8/54.8/5
Frozen fruit & ice4.6/54.7/5
Ease of use & cleaning4.1/54.4/5
Value4.8/54.4/5
Typical price$90$350
TypeFull-sizeFull-size
Power1,000 W1,380 W (2 HP)
Capacity72 oz48 oz
TamperNoYes
Dishwasher-safeYes (jar, lid, blade)No: self-cleans
Warranty1 year5 years
Best forFrozen-fruit smoothies on a budgetGetting Vitamix performance for about $100-$150 less

Ninja Professional BL610: pros & cons

  • Crushes ice and frozen fruit fast
  • 72-oz pitcher makes smoothies for the whole family
  • Dishwasher-safe parts
  • Very affordable
  • Leaves tiny bits of kale and seeds
  • Stacked blade is sharp and awkward to clean
  • Struggles with very thick bowls

Read the full Ninja Professional BL610 review

Vitamix E310 Explorian: pros & cons

  • Near-identical smoothness to pricier Vitamix models
  • 48-oz jar fits under cabinets and suits 1-3 smoothies
  • Includes tamper
  • Frequently on sale
  • Still a big investment
  • Shorter warranty than the 5200
  • No presets

Read the full Vitamix E310 Explorian review